Qoute #1
According to the reading, by Bordo, " men are not suppose to enjoy being surveyed period," it says that it's feminine to want to be on the spot light. To be stand still and have all attention drawn to. Men are supposed to be on the go and on the move. I have mixed feelings about that conclusion. In my ad a man is in a stand still position and is looking directly into the camera. He looks like if he's enjoying the moment of getting ready to where he's going to go. He's caught in the act. Also, the fragrance in the ad is meant for him to smell good, therefore i believe that he's attending something to impress someone. Although, he isn't physically moving, his attire sort of gives me an idea that he's heading somewhere.
This is a nice interpretation of the quote,and the exmaple from your ad is great. As you point out,the ad seems to fit somewhere between the male and female ad; on the one hand, as you note, the model is getting ready and seems to be about to leave, when we the viewer sort of catch him off gurad. So is the now assuming the female role, by allowing us to watch him and acknowledging our eyes on him or is he confident about the way he looks and isn't surprised we want to look at him? In the end, does he appear masculine?
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